Video
Increase engagement, build trust and provide value with high-quality video production content.
A video marketing strategy can add value to your digital marketing strategy by giving your business a face and voice, as well as enhancing your SEO rankings.
On landing pages, video increases conversion by 80%, and in emails, video increases click-through rates by 200–300%.
If you don't know where to start when it comes to video, don't worry.
We are here to answer any questions you may have about our video production services.
The future of marketing is video, and it has been predicted for years.
Marketing without video will leave you behind.
It's easy to get started if you're worried. Many highly-skilled companies offer video production services even if you aren't able to hire an in-house video production team.
You should consider video production services when selecting a company to handle your video marketing when looking for a company to handle video production.
It's time to join the 60% of businesses that are already using video marketing and enjoying its benefits.
Video is a powerful tool through which to communicate your story, moving your audience to feel, think, and behave in a certain way. When done well, No matter what industry or type of business you are in, video can be a powerful conversion driver.
What does it take to do video marketing well?
It matters not if you have an in-house team or hire a video production company to handle your video marketing. Here are three categories of video production services you should either perform yourself or make sure your video production company offers:
‣ Preproduction
‣ Production
‣ Post Production
Videos come in hundreds of types and formats, so you can't guarantee that the video production company you hire offers the video production services you need. We'll take a closer look at the eight most common video production services:
Event Video Services
Event videos range from 30 seconds to 3+ hours, and can be a "recap" video, a teaser video, or a multi-camera production. In addition to lectures, meetings, sports, weddings, and performances, this type of service is also used for live events.
A 30-90-second commercial can be scripted, docu-style, or animated. Services of this type could include sponsored, branded, and pre-roll content.
These videos range from 1–30 minutes and use interview-driven storytelling. Promotional videos, infomercials, and travel videos typically fall into this category.
A corporate video can be anything from a long training video to a video about brand culture to a video about a promotion and generally lasts between one minute and sixty minutes.
A real estate video usually lasts under five minutes and utilizes several filming techniques such as drones, sliders, timelapses, and more.
Videos that are educational include explainer videos, PSAs, tutorials, and how-to videos. The videos can be as short as 30 seconds or they can be longer if the topic is more in-depth.
The services include exactly what you imagine (a musician lip-syncing their music to create a video) but they can also be used by other clients when they do not need an audio story. Teaser videos and trailers may fall into this category.
Typically, social media videos last 15-60 seconds and include text, music, and narration. Instagram, Facebook, TikTok, Instagram Reels, and most of the alternatives to TikTok are popular platforms for using this type of video.
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