Event Management

Event Management Services Using Digital Marketing

It is a great responsibility to plan any event on an occasion such as a birthday, a holiday such as Christmas or New Year, or an anniversary of marriage.

Our business houses are there to help us plan the best event for any occasion, and you might be surprised to learn that the event management industry in India is valued at almost $3 billion as of last year. When it comes to weddings, there is absolutely no question as to the grandeur. People want events to be memorable.

In order to survive and be visible among the sea of event producers, event management agencies or even small event managers must incorporate digital marketing into their core strategies.

We will investigate the current status of the event management industry, the benefits it can gain from digital marketing, and how to ensure increased efficiency for digital marketing campaigns in the following sections.

Current Status of Event Management Industry

Business of all kinds has prospered due to digitization. It was estimated that the industry was worth $3 billion in total, as we mentioned above. From these $50 million, $50 million can be attributed to online leads alone. Further segmentation reveals that $750 million of this share is allocated to festive occasions, while $200 million is allocated to personal events such as weddings and birthday parties.The rest of the share is taken up by corporate events and related events. There is no doubt that people are increasingly using the internet to find out about event planners. Reports suggest that on an average event management companies get 60%-70% of their business from online search results. Therefore, it is safe to say that the scope for the events industry in the virtual space is bright and in order to reap in the benefits at a later stage companies should start focusing on going digital.

Digital Marketing Services For Event Management Company

A leading digital marketing agency for Event Management Companies, Gleaming Media specializes in digital marketing. Our digital marketing team is very experienced and domain-specific. Digital marketing is our specialty when it comes to event management companies. We understand the niche needs of wedding planners, event managers, party planners, and wedding photographers. Putting you on the first page of search engine results is what we do as a digital marketing agency. SERPs (Search Engine Ranking Pages) are key indicators of service quality and conversion of customer. Customers believe you are verified if you are on the first search page. Through the following processes, we achieve the business goal of digital marketing for Event management companies.

Advantages provided by Digital Marketing to the Event Management Industry

In order to attract customers, businesses use marketing. With technology taking over the world, traditional marketing methods have become obsolete, and if you want to compete in the market, you need to embrace digital marketing. There are many advantages to DM, though most people see it as complex:1) Wider Reach: The internet connects the world, making it possible to find anyone. Companies can expand their business even outside their local area with the right application of resources. Their services can be viewed by anyone, and if they suit their needs, they can make a purchase. It is possible to generate leads through digital marketing that can be converted into sales.2) Lower Cost: With lower costs comes a higher return on investment. Companies can generate higher revenues and as a result earn more profits through digital marketing and as a result improve their financial standing in the market.3) Analytics: Digital marketing allows companies to monitor the progress of their campaigns throughout, allowing them to identify the strong and weak points. Later, this data is used to formulate new campaigns that ensure better implications, resulting in improved results. By comparing the company's data to the industry, it is possible to determine how the company is performing in general.