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Instagram Marketing

Have you ever wondered why influencer’s Instagram posts get thousands or millions of likes, shares, and comments? Do you want to know how they grow their Instagram follower base? Well, we know the secret- a strategic Instagram marketing strategy. If you want to have this social media marketing strategy for your business, talk to us today.

Why Is Instagram Marketing Important For Businesses?

There are a thousand words in a picture. Age-old sayings still hold true today. Online websites offer high-quality visuals and photos that people enjoy viewing. Instagram is probably popular with users of all ages because of this. There is no difference between businesses and individuals.Users will judge the reputation of your brand based on your Instagram profile and the images you share. Your target audience is probably more affected by it than you realize. Statistical evidence for this can be found in the following:

Half of Instagram's 1 billion monthly active users use Instagram Stories every day.

Each day, 200 million people view business profiles on Instagram.

An Instagram Story can increase users' interest in a product by 62%.Instagram is the most popular social media platform for shopping in the U.S., with 11% of users shopping on Instagram.

There are 130 million Instagram users who click on shopping posts every month.

Sixty-nine percent of U.S. marketers believe influencer marketing is the most effective social media channel.

Brands can best promote new products or services on Instagram for 73% of U.S. teens.

Instagram accounts for almost 11% of social referral shares to ecommerce websites, next to Facebook.

A potential reach of 849.3 million active Instagram users can be reached through Instagram advertising.

All of the statistics above indicate that Instagram is a highly engaging social media platform. Marketing with Instagram can put your business above competitors in a way that generates leads, brand awareness, followers, engagement, and customers. You can get help with this from our Instagram marketing agency.

The Instagram Algorithm

Instagram's algorithm is always mysterious. Most people responded less-than-joyously to Instagram's announcement in 2016 that they would replace the chronological feed with an algorithm... There hasn't been much change since then.

What was the reason for Instagram's switch from chronological to algorithmic?Well, it was all about size. People shared more and more photos and videos as Instagram grew in popularity. People miss 70% of their feeds when it's chronological, according to Instagram.This led Instagram to create an algorithm that reorganized people's feeds based on their interestsIf they saw more relevant content, they would theoretically be more engaged

Instagram Marketing: A Preface

When Instagram first popped onto the scene back in 2010, it was just like any other social platform: filled with selfies, pets, and pictures of food.

Fast-forward to 2022 and Instagram’s transformation from a simple photo sharing app to a full-on marketing channel is nearly complete.

Check out some of the platform's newest features! There have been dozens of new tools for businesses released by Instagram in the last year alone, including advanced analytics, shoppable Instagram posts, and IGTV, a standalone video platform.

Instagram is a great platform to build a presence in ecommerce, education, media, and publishing. Getting ahead on Instagram, however, means knowing the platform (and your audience) inside and out, including what kind of content resonates most, how to build an Instagram Stories strategy, and how to track metrics.That’s where this guide comes in. In the next 16 chapters, we’ll walk you through:

The fundamentals of a well-rounded Instagram marketing strategy

Tips on how to create an effective Instagram profile

Running your first Instagram influencer marketing campaign

The ins and outs of your Instagram analytics

Tips on how to use Instagram Stories for business

And so much more!

But first, let’s take a look at why Instagram marketing is so effective for ecommerce businesses in particular.