What is social media marketing?

Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:

Maintaining and optimizing your profiles.

Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.

Responding to comments, shares, and likes and monitoring your reputation.

Following and engaging with followers, customers, and influencers to build a community around your brand.

Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.

Social Media Marketing Overview

Take Your Business To Another Level With Social Media Marketing

In today’s competitive business environment, if you are finding it hard to stay on top of your competitors, it is a clear sign that it’s time to level up your marketing efforts. If you have tried all conventional marketing tactics and still don’t see the desired outcomes, social media could be a valuable investment in all aspects of the business.

This is particularly true as the world’s 59% population has become online now. Whether you are a marketer or a business owner, you can’t ignore leveraging the power of social media to give your business a head start.

Social media is comprised of a network of more than 3.5 billion people who find it an excellent way to create, find, and share information on the internet.

AtDigital Purna Technologies

, we believe that it’s high time you should make social media marketing an indispensable part of your consolidated marketing bucket. Backed by years of expertise in powering up business digitally, we promise avant-garde social media marketing services.

Being a top-notch social media marketing agency, Digital Purna can provide end-to-end social media marketing support to businesses of all types and sizes including startups, small and medium businesses, and multinational enterprises.

Consult us today and let us help you exploit the power of social media to award unmatched brand exposure.

Why Partner with Digital Purna’s SEM Team?

With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:

Humanize your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.

Drive traffic: Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers.

Generate leads and customers: You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.

Increase brand awareness: The visual nature of social media platforms allows you to build your visual identity across vast audiences and improve brand awareness. And better brand awareness means better results with all your other Campains

Build relationships:

These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, holddiscussions, and connect directly with individuals.

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.

Social media marketing services

As free and easy as each platform may be, a solid social media marketing strategy requires multiple platforms and often a mix of organic and paid methods. This can be resource-heavy, and while it’s a good problem to have, the more you grow your audience using social media, the harder it will be to keep up. Social media marketing services come in all kinds of shapes and sizes to help businesses get the most out of social media. For example:

Social media management software: Social media management platforms like Hoot Suite and Sprout Social use proprietary technology to help more experienced social media marketers streamline their processes and get advanced analytics.

Social media marketing agencies: Some agencies specialize in social media marketing only, like Akvertise or even just paid social advertising only.

Digital marketing agencies: Just as one platform doesn’t do it for social media marketing, one channel doesn’t do it for overall marketing. Digital marketing agencies can help you to incorporate social media marketing into your broader strategy that includes email, website, SEO, and more.

Hybrid services: Some offer a mix of the above.