Content marketing

By creating and sharing relevant articles, videos, podcasts, and other media, content marketing attracts, engages, and retains audiences. As a result, you establish expertise, promote brand awareness, and keep your business top of mind when your customers need what you have to offer.

The purpose of a content marketing strategy is to establish your brand as a thought leader among your audience by creating and distributing content in a variety of ways. Inbound marketing, also known as content marketing, attracts and retains customers by building loyalty

What are Content Marketing Services?

Content marketing services provide companies and marketers with the content, strategy, tools and evaluation necessary to support marketing programmes. These may include creating a strategy, developing marketing materials, implementing content marketing campaigns, measuring campaign results and making recommendations for the future of the marketing strategy. The types of content may include blog articles, guest posts, social media posts, videos and animations, white papers, case studies, infographics and more.

Content Marketing Strategy & Consulting

Content is only as valuable as the planning behind it. We are a full-service content marketing agency that understands the importance of strategy, distribution, promotion, and evaluation.

Engage audiences across all channels and support commercial goals with our end-to-end content marketing services.

Digital marketing strategy services

Content Strategy

Dedicated Content Marketing Strategists will evaluate your current content and strategy, then make educated recommendations for your team. A content plan, strategy, and goals will be established with the help of your CMS and your Brafton content marketing team. Then, they'll ensure every deliverable is on-brand and serves specific marketing and business objectives.

Technical SEO

Digital marketing programs cannot succeed without a solid SEO strategy. To ensure that web crawlers understand the purpose of your website, it must be set up correctly. We will analyze your current website to find errors that may be holding you back from digital marketing success. Additionally, they can provide you with a report detailing each error, and update your website accordingly.

PPC Management

It is not possible to support a content marketing program solely with organic content. A major component of most digital marketing strategies is pay-per-click advertising. Paid advertising campaigns can be tailored to meet the specific objectives of your business by our expert PPC consultants. Ads are created for paid search campaigns, display ads, and social media promotions

Marketing Automation

Email marketing is so much more than sending out emails. It requires familiarity with email marketing platforms, a keen understanding of your audience, the creation of email lists including lead generation campaigns, and more. Our consultants are here to help you at any — or every — stage along the way.

Persona Creation

Knowing your audience will help you determine the right topics, tone, and direction for your great content. To help guide content creation efforts, our consultants will develop highly researched, in-depth buyer personas. We will create buyer personas that are polished and Detailed, explaining each detail marketers and content creators should keep in mind.

Why is content marketing important?

Content marketing is a proven strategy. Additionally, it provides a competitive advantage.

The data on content marketing shows the following:

67% more leads are generated by businesses with blogs.

B2B marketers are 72% likely to say content marketing increases engagement and leads.

Almost 90% of people say branded videos have convinced them to make a purchase.

Content marketing benefits businesses in many ways.

A content marketing strategy that is done correctly can provide the following benefits:

Make your website more visible online.

Content strategies can help you attract more customers and website visitors, especially when people are always searching for solutions to their problems.

Through your website or social media accounts, you can increase visibility online by providing educational and informative content.

Lead generation is key to increasing sales.

When content marketing is used to drive traffic, you can increase leads.

You can generate more leads and start to build relationships with potential customers by educating them and making them feel more comfortable with purchasing from your business.

Boost loyalty
In marketing and business, loyalty is essential since it increases repeat purchases from customers. Your brand can be seen as a thought leader if you provide consumers with informative content.

Improve authority.

You can improve your authority and become a thought leader in your field by developing content. Your brand can be positioned as the most authoritative on a specific topic through content, in addition to helping you build trust.